Coke | Kroger

Event: Taste of the Tournament
During March Madness, The Coca-Cola Company, Mondelez International and Hershey’s executed a marketing campaign to drive sales among Kroger shoppers who were looking for fun and easy foods and beverages for home viewing occasions – specifically March Madness games. The campaign offered food and beverage ideas and recipes to shoppers online, on social media, in stores and through events, resulting in an incremental dollar lift of $5.9 million and a 7.6% lift in base dollar sales for all promoted brands.

Deliverables: Mood Boars, Event Station Decor and Layout Concepts, Save the Date and Digital e-vite

Programs used: Adobe Illustrator + Photoshop

Industry: Food & Beverage